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Force Motors

Force Motors Limited is automobile company was founded by freedom fighter and dedicated Gandhian Shri. Navalmal Kundanmal Firodia in 1958 in Pune and currently led by Dr. Abhay Firodia, basically it is a holding company and it is a fully vertically integrated, making its own engines, chassis, gear boxes, axles, bodies as well as a large variety of die-cast aluminium parts with expertise in design, development and manufacture of the full spectrum of automotive components, aggregates and vehicles.


Force Motors is engaged in manufacturing mainly 5 segments that are 1. Multi-Utility Vehicles (MUV), 2.Small Commercial Vehicles, 3. Light Commercial Vehicles (LCV), 4. Sports Utility Vehicles (SUV) and 5. Agricultural Tractors. The company product range includes personal vehicles segment are Force Gurkha and Force One. Its Commercial vehicles include Passenger Carrier, such as Trax GAMA, Trax Cruiser, Trax Toofan and Trax Cruiser, and Goods Carrier, such as Trump 40, Trump 40 Hi-Deck, Trax Delivery Van, Traveller Delivery Van and Trax Kargo-King. Its Agricultural Vehicles include Balwan and Orchard. It also offers Traveller Super with approximately 1.8 meter width, and the Traveller Royale with over 2.2 meter width, with various configurations and seating capacities.

The foundation of Bajaj Tempo originates with the Bachraj Trading company, which was established in 1945. Bachraj started assembling three-wheeled Tempo auto rickshaws and small trucks in 1951, under license from Germany. In 1958 the companies announced the creation of a joint venture, called Bajaj Tempo Motors, with 26 percent of the shares belonging to Tempo. In 1968 the Firodia Group took a majority stake in Bajaj Tempo.

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