Associated Alcohols & Breweries Limited manufactures all kinds of potable liquor and blended liquor under different brand such as Red & White, James McGill, Bombay Special (in the whisky segment), London Bridge (in the gin segment) and Jamaican Magic in the rum category. Royal Falcon Gold Seal Jamaican Magic (rum) Karapov Vodka etc. Its licensed brands include Smimoff Vodka, Captain Morgan rum, HAIG Scotch whisky, Masterstroke whisky, Glen Drummond single malt Scotch whisky and Royal Crown whisky. The company came out with a public issue in Dec.'94 to modernise and expand its production capacity for extra neutral alcohol (ENA) from 28.8 lac proof litres (pl) to 86.4 pl and that of Indian-made foreign liquor (IMFL) from 3.9 lac cases to 9.5 lac cases. The company has a production capacity of 42 million liters per annum.

Associated Alcohols & Breweries Limited also engaged in the business of bottling vodka and Scotch whisky for international brands. It also set up a grain-based alcohol plant to reduce dependence on molasses. It is a leading supplier of country liquor to the government of Madhya Pradesh. It exports IMFL to Russia and has recently entered into a preliminary MoU with Scottish Independent Distilleries to manufacture and market its brands.The company has chalked out ambitious plans to expand its manufacturing capacity. It has also acquired an 87% equity stake in Kedia Breweries which is setting up a brewery and an IMFL plant in Khargone, MP. The company has also considered diversification plans towards power generation plantation and infra-structural development.It is setting up an integrated distillery complex in the state of Rajasthan. The cost of project is estimated at Rs 20.12 crores and proposed to be financed by way of debts funding fresh issue of shares and internal accruals.